“When you play the game of thrones, you win or you die.”

Much of the same can be said for the efficiency of data analysis in direct mail campaigns. We’ll call that the “The Game of Knowns”.

When you have customer or prospect data – that is known, valuable information. Through data analysis, you can effectively target and segment your audience, tailoring each message to each unique buyer. This creates a realm of relevancy that must be protected. If you can’t be relevant, your message dies out.

So, is it really possible to learn a thing or two about direct mail from Game of Thrones? You bet it is. Check out the awesome infographic below from Hopewiser.