Buyer Persona Planning

The buyer persona. Something we’ve been working to define, refine, and streamline for our strategic efforts here at Henry Wurst, Inc. For us, we’ve learned it’s impossible to identify just one persona, as our clients and buyers fall across the board...

The Paper Trail: How Paper is Made

Myth: Paper is wasteful. Fact: Every day, efforts are in place to keep the paper industry economic, efficient, and most importantly, environmentally friendly. Paper is one of the most sustainable industries, and among one of the most recyclable resources. Just check...

The Neuroscience of Touch, Part One

Tangibility – one of print’s most credible, connecting, and reassuring features. As consumers, we turn to familiarity and embrace content that helps us to perceive the world around us. As marketers, we try to establish meaningful relationships between our...