Video: Why We Love Print

Video: Why We Love Print

Of course, at Henry Wurst, Inc. we’re big fans of print. But putting our livelihood aside, we thought it would be a cool experiment to dive into how our people really connect with print. Over this multi-part video series, we’ll be sharing why we love...
Proposed 2018 USPS Rate Increases

Proposed 2018 USPS Rate Increases

Last month, the United States Postal Service (USPS) announced a price increase, that if approved by the Postal Regulatory Commission (PRC), would be implemented on January 21, 2018. The new price schedule includes increases to competitive products, market dominant...
I.T. Maintenance – Thanksgiving Weekend

I.T. Maintenance – Thanksgiving Weekend

In an effort to better our network and network security, our IT department will be performing system maintenance, beginning at 12:01 a.m. (Central Time) on Friday November 24th.  Our email and other online services will be down during this important upgrade, but don’t...
‘Tis the Season – USPS Promotions

‘Tis the Season – USPS Promotions

The holidays are approaching and there is still time to take advantage of two USPS promotions! With the Personalized Color Transpromo Promotion, you can incorporate colorful, eye-catching, personalized marketing messages on statements and bills to form a better...
How to Launch a Direct Mail Program as a Nonprofit

How to Launch a Direct Mail Program as a Nonprofit

When you think of direct mail, what comes to mind? Coupons? Store openings? Credit card offers? Catalogs? Typically, the first things you think of all have one thing in common – retail and/or the for-profit space. However, direct mail has plenty of advantages...
USPS Informed Delivery

USPS Informed Delivery

Informed Delivery® from the USPS® is a free and optional notification service that gives eligible residential consumers the ability to see a preview of their letter mail, wherever they are, before it arrives. The USPS uses existing processes that provide digital...
Night of the Printing Dead Returns!

Night of the Printing Dead Returns!

Halloween has arrived, it’s finally here. Help us finish October, as zombies draw near. They may be dead, but print is alive. Now spread the word, as it continues to thrive! Night of the Printing Dead Returns! “Print is dead.” “We are in a...
The Name of the Game? Anticipation

The Name of the Game? Anticipation

In Sales, anticipating a client need before it happens can be quite the talent to possess. It’s that value-added service that we’re forever looking to grasp. If we view each sale as just a transaction, chances are the retention (and rapport) will fade...
Opening Mail – All About “ME”

Opening Mail – All About “ME”

We all know that direct mail works. In fact, the USPS defines it as part of the complete consumer experience – the Mail Moment. “From sorting and organizing to allocating and reading, the Mail Moment defines the highly interactive daily ritual that...