Opening Mail – All About “ME”

We all know that direct mail works. In fact, the USPS defines it as part of the complete consumer experience – the Mail Moment. “From sorting and organizing to allocating and reading, the Mail Moment defines the highly interactive daily ritual that...

Press Check 101 – Video

Press Checks: a regular part of what we do here at Henry Wurst, Inc., inviting the customer to become part of the production process to ensure satisfaction for their finished product. While we’re familiar with the ins and outs of press checks, we realize that...

How to Launch a Direct Mail Program as a Nonprofit

When you think of direct mail, what comes to mind? Coupons? Store openings? Credit card offers? Catalogs? Typically, the first things you think of all have one thing in common – retail and/or the for-profit space. However, direct mail has plenty of advantages...

Personalization Holds the Power to Please People

Personalization is a powerful tool in the modern marketer’s toolbox. Consumers recognize that personalization gives them more enjoyable and relevant experiences that help them accomplish their goals. They are now demanding these personalized experiences from the...

Bucket List: The Color Factory

In printing, we deal with color every day. We live it and breathe it, all to perfect it for our clients and their work. Now, the Color Factory allows you to play and interact with color in all its glory. Check out this video and you’ll see why this just might be...

Analyzing Data: Game of Knowns

“When you play the game of thrones, you win or you die.” Much of the same can be said for the efficiency of data analysis in direct mail campaigns. We’ll call that the “The Game of Knowns”. When you have customer or prospect data –...

Bindery: Behind the Scenes

We’ve been expanding a lot, As you can see. Installing new equipment, Adding to our bindery. So here’s a quick glance, A special sneak peek. As we broaden our capabilities, For the success that you...