PIA Graphic Excellence Awards – 15 Winners!

April 27, 2017 will be a special day for Henry Wurst, Inc. as we accept 15 PIA Mid-America GraphEx Awards for work we’ve done for our great clients! “PIA MidAmerica’s Graphic Excellence Competition (GraphEx) was created in 1989 to recognize the outstanding...

Color Palette Tools That Rule

We all know how important color choices can be in marketing. Your colors represent your brand and can provoke an emotional response among your audience, influencing their buying decisions. What better way to do this than with a strong color palette built around your...

PIA President’s Conference

This week, we have several members of our Management Committee attending the PIA President’s Conference in Long Beach, CA. The theme for the conference this year is “20/20″, as printing professionals gather to find clarity in a changing world and...

Bilateral Literacy: Storytelling and Presentation

Perhaps the great debate shouldn’t focus on print vs digital for your communication needs, but rather what you’re hoping to accomplish with your message. Are you looking to highlight bullet points to your audience in a quick, comparable manner? Digital may...

Rearranging The Old For In With The New

Things are rolling here in Kansas City, as we prepare to move in new equipment from the acquisition of Universal Printing Company. This includes a lot of planning, rearranging, and scheduling on our end, but it is well worth it for the expanded capabilities we...

Buyer Persona Planning

The buyer persona. Something we’ve been working to define, refine, and streamline for our strategic efforts here at Henry Wurst, Inc. For us, we’ve learned it’s impossible to identify just one persona, as our clients and buyers fall across the board...