Henry Wurst, Inc. Blog

Stay up to date with our most recent happenings and industry updates.

Direct Mail: A Gift That Keeps On Giving

Direct mail has survived its fair share of challenges and it's safe to say that it's still one of the most effective delivery methods to date. With good reason, our friends at Target Marketing rave about the invaluable lessons direct mail has taught us and how modern...

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USPS Proposes New Rates for 2019

It's that time of year again! The holidays are closing in and we're already looking ahead towards 2019. With a new year comes new rates from the United States Postal Service. Though the rate changes are still awaiting approval, they are slated to take effect on...

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Helpful Holiday Marketing Statistics

The holiday marketing season is upon us and we hope you're ready for another wild ride! At the moment, it is projected that U.S. shoppers will spend $119.99 billion with online retailers during the upcoming holiday shopping season of Nov. 1-Dec. 31. That’s a 15.5%...

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How to Choose Your Brand’s Colors

In a normal day, how often do you rely on color without even realizing it? Color can say a lot about a person, a message, a business - it is a critical part of how we communicate and convey important information. But why/how have we become so reliant on the message...

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How Is Ink Made?

Ink: a beautiful thing that makes more beautiful things. But how is it made? Read up on the gist of the process below. Ink is a liquid or paste that contains pigments or dyes. Varnish is the vehicle - a clear liquid that is the base of any ink. Different varnishes are...

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Inside the Pantone Color Factory

Designers and artists all over the world use Pantone’s color guides to make sure their blue is actually blue. Like a Webster’s dictionary for color, Pantone guides are a standard against which anyone can check their own work. Those standards are created at Pantone’s...

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Today’s Web Paper Shortage

The web paper market is currently experiencing a severe shortage. More and more paper mills have closed their doors or will be converting to more profitable "papers" such as brown corrugate liner paper. Though this conversion fights the lack of profitability for the...

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A Top 10 Guide to Email Marketing

Though print is our specialty, we recognize that pairing it with another communication medium helps pack an even more powerful punch. Digital marketing is critical to omni-channel campaigns, especially when it comes to email marketing. This connects your customer in...

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“Press” Play for Innovation

What happens when your equipment is too large to haul cross-country, but you still want that "wow" factor for a trade show? You have to get a little creative and tap into the power of pressing play. Earlier this month, our team attended an Innovation Summit hosted by...

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