Henry Wurst, Inc. Blog

Stay up to date with our most recent happenings and industry updates.

Today’s Web Paper Shortage

The web paper market is currently experiencing a severe shortage. More and more paper mills have closed their doors or will be converting to more profitable "papers" such as brown corrugate liner paper. Though this conversion fights the lack of profitability for the...

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A Top 10 Guide to Email Marketing

Though print is our specialty, we recognize that pairing it with another communication medium helps pack an even more powerful punch. Digital marketing is critical to omni-channel campaigns, especially when it comes to email marketing. This connects your customer in...

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“Press” Play for Innovation

What happens when your equipment is too large to haul cross-country, but you still want that "wow" factor for a trade show? You have to get a little creative and tap into the power of pressing play. Earlier this month, our team attended an Innovation Summit hosted by...

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Print, Paper, and Productivity

It's that time of year again! Where the "back-to-school" state-of-mind begins to materialize just as you're settling into your summer routine. Through the many methods of preparation for back-to-school there remains a constant to keep you organized in the hustle and...

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The Neuroscience of Touch, Part Six

Tangibility – one of print’s most credible, connecting, and reassuring features. As consumers, we turn to familiarity and embrace content that helps us to perceive the world around us. As marketers, we try to establish meaningful relationships between our company and...

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Triggered Direct Mail Can Target and Deliver

When it comes to direct mail, our friend Shelley Sweeney knows the ins and outs of how to get results. An expert in targeted direct mail, she's previously visited HWI to emphasize and to educate on the power of personalization. Now, she's stressing the importance of...

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Packaging Persuades

Ever wonder why you might choose one product over another? Sometimes the proof is in the packaging. A national study conducted by the Paper and Packaging Board and IPSOSshows that 7 in 10 (72%) of consumers agree that packaging design can influence their purchasing...

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The Perfect Partnership: C3 and Henry Wurst, Inc.

Last week, Creative Consumer Concepts (C3), was generous enough to host a Vendor Appreciation lunch for Henry Wurst, Inc. employees. For the first time in C3 history, we achieved the "threepeat" in being awarded their "Vendor of the Year" title. Something we take...

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